Green Emphasis: The Role of Green Product Communications in Influencing Performance Evaluations

Bryan Usrey, Dayananda Palihawadana , Charalampos Saridakis , Aristeidis Theotokis

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2016
EventGlobal Marketing Conference - Hong Kong, Hong Kong
Duration: 21 Jul 2016 → …

Conference

ConferenceGlobal Marketing Conference
CountryHong Kong
CityHong Kong
Period21/07/16 → …

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