Green marketing and its impact on supply chain management in industrial markets

H. K. Chan, H. He, W. Y. C. Wang

Research output: Contribution to journalArticle

117 Citations (Scopus)
Original languageEnglish
Pages (from-to)557-562
Number of pages6
JournalIndustrial Marketing Management
Volume41
Issue number4
DOIs
Publication statusPublished - May 2012

Keywords

  • Green marketing
  • Green supply chain
  • Industrial marketing
  • Sustainability

Cite this