Green marketing and its impact on supply chain management in industrial markets

H. K. Chan, H. He, W. Y. C. Wang

Research output: Contribution to journal › Article › peer-review

168 Citations (Scopus)

Original language	English
Pages (from-to)	557-562
Number of pages	6
Journal	Industrial Marketing Management
Volume	41
Issue number	4
DOIs	https://doi.org/10.1016/j.indmarman.2012.04.002
Publication status	Published - May 2012

Keywords

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title = "Green marketing and its impact on supply chain management in industrial markets",

keywords = "Green marketing, Green supply chain, Industrial marketing, Sustainability",

author = "Chan, {H. K.} and H. He and Wang, {W. Y. C.}",

year = "2012",

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T1 - Green marketing and its impact on supply chain management in industrial markets

AU - Chan, H. K.

AU - He, H.

AU - Wang, W. Y. C.

PY - 2012/5

Y1 - 2012/5

KW - Green marketing

KW - Green supply chain

KW - Industrial marketing

KW - Sustainability

U2 - 10.1016/j.indmarman.2012.04.002

DO - 10.1016/j.indmarman.2012.04.002

M3 - Article

VL - 41

SP - 557

EP - 562

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

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