Holmes as Heritage: Readers, Tourism and the Making of Sherlock Holmes's England

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Between 1983 and 2001 an American lawyer named David Hammer, a self-confessed fan of Arthur Conan Doyle’s Sherlock Holmes stories, wrote a series of ‘Sherlockian’ travel guides to England. Hammer’s series provides a case study of the role that ordinary people, not authors or tourism promoters, have played in the production of heritage as a tourist commodity in the late 20th and early 21st centuries. The chapter argues that David Hammer used his travel guides as a means of creating Sherlock Holmes’s England as a material manifestation of the idea of Holmes as heritage, a place that could and should be visited by Sherlockian reader-tourists. He used pieces of England’s Holmes-related past – places from Doyle’s life, locations from the Sherlock Holmes stories, and even sites from his own past – to create a new story of the past for Sherlockians, one that made tourism into a necessary part of the Sherlockian reader’s experience.
Original languageEnglish
Title of host publicationCreating Heritage for Tourism
EditorsCatherine Palmer, Jacqueline Tivers
Place of PublicationAbingdon
Number of pages12
ISBN (Electronic)9780203701881
ISBN (Print)9781138572713
Publication statusPublished - 31 Jul 2018

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