How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study

E. Plakoyiannaki, N. Tzokas, P. Dimitratos, M. Saren

Research output: Contribution to journalArticle

48 Citations (Scopus)
Original languageEnglish
Pages (from-to)268-293
Number of pages26
JournalJournal of Management Studies
Volume45
Issue number2
DOIs
Publication statusPublished - 2008

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