How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study

E. Plakoyiannaki, N. Tzokas, P. Dimitratos, M. Saren

Research output: Contribution to journal › Article › peer-review

56 Citations (Scopus)

Original language	English
Pages (from-to)	268-293
Number of pages	26
Journal	Journal of Management Studies
Volume	45
Issue number	2
DOIs	https://doi.org/10.1111/j.1467-6486.2007.00740.x
Publication status	Published - 2008

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AU - Dimitratos, P.

AU - Saren, M.

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