How Jena Malone ‘Saved!’ Me: An Introspective Study on a Consumer’s Fan Relationship with a Movie Actress

Markus Wohlfeil, Susan Whelan

Research output: Contribution to conferencePaper

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Scant attention has been paid to how the relationship between fans and movie stars expresses itself in everyday consumer behaviour. Therefore, this paper is taking an existential-phenomenological perspective to discuss fan behaviour as a holistic personal experience from a fan’s point of view. By using subjective personal introspection, the lead author provides hereby insights into his private lived consumption experiences as a fan of the young and very talented actress Jena Malone, which were obtained and recorded as contemporaneous data over a period of 15 months. The paper will discuss some of the interesting findings that are emerging iteratively from the introspective data and challenging some of the assumptions that the literature currently holds on fans and fan behaviour.
Original languageEnglish
Pageson CD-Rom
Publication statusPublished - 2007
EventProceedings of the 10th Irish Academy of Management Conference - Queen’s University Belfast, Belfast/ UK: IAM
Duration: 1 Jan 2007 → …


ConferenceProceedings of the 10th Irish Academy of Management Conference
CityQueen’s University Belfast, Belfast/ UK: IAM
Period1/01/07 → …


  • celebrity fandom
  • fans
  • fandom
  • Film star fandom
  • film consumption
  • autoethnography
  • introspection
  • introspective research
  • experiential consumption

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