I am ergo I shop: Does store image congruity explain shopping behaviour of Chinese consumers?

Hong-Wei He, Avinandan Mukherjee

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)443-460
Number of pages18
JournalJournal of Marketing Management
Volume23
Issue number5/6
DOIs
Publication statusPublished - 2007

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