I am ergo I shop: Does store image congruity explain shopping behaviour of Chinese consumers?

Hong-Wei He, Avinandan Mukherjee

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	443-460
Number of pages	18
Journal	Journal of Marketing Management
Volume	23
Issue number	5/6
DOIs	https://doi.org/10.1362/026725707X212766
Publication status	Published - 2007

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@article{b63ef90fa37c4745b87c960104ce92ba,

title = "I am ergo I shop: Does store image congruity explain shopping behaviour of Chinese consumers?",

author = "Hong-Wei He and Avinandan Mukherjee",

year = "2007",

doi = "10.1362/026725707X212766",

language = "English",

volume = "23",

pages = "443--460",

journal = "Journal of Marketing Management",

issn = "0267-257X",