Identity studies: Multiple perspectives and implications for corporate-level marketing

Hong-Wei He, John M. T. Balmer

Research output: Contribution to journalArticlepeer-review

95 Citations (Scopus)
Original languageEnglish
Pages (from-to)765-785
Number of pages21
JournalEuropean Journal of Marketing
Volume41
Issue number7/8
DOIs
Publication statusPublished - 2007

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