Original language | English |
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Pages (from-to) | 765-785 |
Number of pages | 21 |
Journal | European Journal of Marketing |
Volume | 41 |
Issue number | 7/8 |
DOIs | |
Publication status | Published - 2007 |
Identity studies: Multiple perspectives and implications for corporate-level marketing
Hong-Wei He, John M. T. Balmer
Research output: Contribution to journal › Article › peer-review
110
Citations
(Scopus)