Identity studies: Multiple perspectives and implications for corporate-level marketing

Hong-Wei He, John M. T. Balmer

Research output: Contribution to journal › Article › peer-review

114 Citations (Scopus)

Original language	English
Pages (from-to)	765-785
Number of pages	21
Journal	European Journal of Marketing
Volume	41
Issue number	7/8
DOIs	https://doi.org/10.1108/03090560710752393
Publication status	Published - 2007

Access to Document

@article{42cd22ed0d2b47ff8803cf4c29f56f28,

title = "Identity studies: Multiple perspectives and implications for corporate-level marketing",

author = "Hong-Wei He and Balmer, {John M. T.}",

year = "2007",

doi = "10.1108/03090560710752393",

language = "English",

volume = "41",

pages = "765--785",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "7/8",

}