Ideology, political marketing and the 2005 UK election

Heather Savigny

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationPolitical Marketing
    Subtitle of host publicationPrinciples and Applications
    EditorsJennifer Lees-Marshment
    Place of PublicationLondon
    PublisherRoutledge
    Edition2nd
    ISBN (Electronic)9781315775043
    ISBN (Print)9780415632072, 9780415632089
    Publication statusPublished - 2009

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