| Original language | English |
|---|---|
| Title of host publication | Marketing Communications: Interactivity, Communities and Content, 5th Edition |
| Editors | C. Fill |
| Publisher | FT/Prentice Hall, London |
| Publication status | Published - 2009 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver