Impact of TV dramas on consumers' travel, shopping and purchase intentions

Myriam Ertz, Emine Sarigöllü, Fahri Karakas, Omar Chehab

Norwich Business School

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

1 results
- Last Name(descending)

Fahri Karakas
- F.Karakasuea.acuk
- Norwich Business School - Associate Professor in Business & Leadership
- Employment Systems and Institutions - Member
- Marketing - Member
- Strategy and Entrepreneurship - Member
Person: Research Group Member, Academic, Teaching & Research