Improving the Relationship between sales and marketing

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13 Citations (Scopus)

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@article{a430db85e09745c6bdd85fb1b54c319d,

title = "Improving the Relationship between sales and marketing",

author = "{Le Meunier-FitzHugh}, K. and N.F. Piercy",

year = "2010",

doi = "10.1108/09555341011040985",

language = "English",

volume = "22",

pages = "287--305",

journal = "European Business Review",

issn = "0955-534X",

publisher = "Emerald Group Publishing Ltd.",

number = "3",

}