In Search of Successful Mobile Advertising: Consumer and Business Perspectives

S.J. Barnes, E. Scornavacca, K. McKenzie, A. Carroll

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Research on Mobile Marketing Management
EditorsD. Wiedemann, K. Pousttchi
Place of PublicationHershey
PublisherIGI Global
Publication statusPublished - 2009

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