In Search of Successful Mobile Advertising: Consumer and Business Perspectives

S.J. Barnes, E. Scornavacca, K. McKenzie, A. Carroll

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Handbook of Research on Mobile Marketing Management
Editors	D. Wiedemann, K. Pousttchi
Place of Publication	Hershey
Publisher	IGI Global
Publication status	Published - 2009

Cite this

@inbook{c8398be838844fd986d46179cb0d98e7,

title = "In Search of Successful Mobile Advertising: Consumer and Business Perspectives",

author = "S.J. Barnes and E. Scornavacca and K. McKenzie and A. Carroll",

year = "2009",

language = "English",

editor = "D. Wiedemann and K. Pousttchi",

booktitle = "Handbook of Research on Mobile Marketing Management",

publisher = "IGI Global",

}