Original language | English |
---|---|
Pages (from-to) | 167-185 |
Number of pages | 19 |
Journal | Psychology and Marketing |
Volume | 29 |
Issue number | 3 |
Early online date | 7 Feb 2012 |
DOIs | |
Publication status | Published - Mar 2012 |
In Search of the "Meta-Maven": An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels
Stuart J. Barnes, Andrew D. Pressey
Research output: Contribution to journal › Article › peer-review
43
Citations
(Scopus)