In Search of the "Meta-Maven": An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels

Stuart J. Barnes, Andrew D. Pressey

Research output: Contribution to journalArticlepeer-review

38 Citations (Scopus)
Original languageEnglish
Pages (from-to)167-185
Number of pages19
JournalPsychology and Marketing
Volume29
Issue number3
Early online date7 Feb 2012
DOIs
Publication statusPublished - Mar 2012

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