In Search of the "Meta-Maven": An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels

Stuart J. Barnes, Andrew D. Pressey

Research output: Contribution to journal › Article › peer-review

43 Citations (Scopus)

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title = "In Search of the {"}Meta-Maven{"}: An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels",

author = "Barnes, {Stuart J.} and Pressey, {Andrew D.}",

year = "2012",

month = mar,

doi = "10.1002/mar.20513",

language = "English",

volume = "29",

pages = "167--185",

journal = "Psychology and Marketing",

issn = "0742-6046",

publisher = "Wiley",

number = "3",

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T1 - In Search of the "Meta-Maven"

T2 - An Examination of Market Maven Behavior across Real-Life, Web and Virtual World Marketing Channels

AU - Barnes, Stuart J.

AU - Pressey, Andrew D.

PY - 2012/3

Y1 - 2012/3

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VL - 29

SP - 167

EP - 185

JO - Psychology and Marketing

JF - Psychology and Marketing

SN - 0742-6046

IS - 3

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