Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty

Bryan Usrey, Maximillian Gerrath

Research output: Contribution to conferenceAbstract

9 Downloads (Pure)
Original languageEnglish
DOIs
Publication statusPublished - 30 Jul 2018
EventGlobal Marketing Conference - Tokyo, Japan
Duration: 26 Jul 2018 → …

Conference

ConferenceGlobal Marketing Conference
CountryJapan
CityTokyo
Period26/07/18 → …

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