Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty

Bryan Usrey, Maximillian Gerrath

Research output: Contribution to conference › Abstract › peer-review

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Original language	English
DOIs	https://doi.org/10.15444/GMC2018.05.08.05
Publication status	Published - 30 Jul 2018
Event	Global Marketing Conference - Tokyo, Japan Duration: 26 Jul 2018 → …

Conference	Global Marketing Conference
Country/Territory	Japan
City	Tokyo
Period	26/07/18 → …

Access to Document

@conference{a99ec8735c6649e78f0db1b39da1a4c0,

title = "Incentivized Product Reviews: How a Bloggers Motives to Accept Brand Incentivization can Impact Blog Loyalty",

author = "Bryan Usrey and Maximillian Gerrath",

year = "2018",

month = jul,

day = "30",

doi = "10.15444/GMC2018.05.08.05",

language = "English",

note = "Global Marketing Conference ; Conference date: 26-07-2018",

}