Integrating Information Technology into Marketing Management

Mairead Bready, Michael Saren, Nikolaos Tzokas

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	555-576
Number of pages	22
Journal	Journal of Marketing Management
Volume	18
Issue number	5-6
DOIs	https://doi.org/10.1362/0267257022683703
Publication status	Published - 2002

Access to Document

@article{b16f5bbc8db84839a2617e64de905137,

title = "Integrating Information Technology into Marketing Management",

author = "Mairead Bready and Michael Saren and Nikolaos Tzokas",

year = "2002",

doi = "10.1362/0267257022683703",

language = "English",

volume = "18",

pages = "555--576",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis",

number = "5-6",

}