Integrating marketing intelligence sources: Reconsidering the role of the salesforce

Ken Le Meunier-FitzHugh, Nigel Piercy

Research output: Contribution to journal › Article › peer-review

34 Citations (Scopus)

Original language	English
Pages (from-to)	699-719
Number of pages	21
Journal	International Journal of Market Research
Volume	48
Issue number	6
DOIs	https://doi.org/10.1177/147078530604800606
Publication status	Published - 2006

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title = "Integrating marketing intelligence sources: Reconsidering the role of the salesforce",

author = "{Le Meunier-FitzHugh}, Ken and Nigel Piercy",

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AU - Piercy, Nigel

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