Integrating Marketing Intelligence Sources: Reconsidering the Role of the Salesforce

Research output: Contribution to journal › Article › peer-review

30 Citations (Scopus)

Original language	English
Pages (from-to)	699-719
Number of pages	21
Journal	International Journal of Market Research
Volume	48
Issue number	6
Publication status	Published - 2006

Cite this

@article{d9a8e34c7f884b2c8b10ea5e0d2188d5,

title = "Integrating Marketing Intelligence Sources: Reconsidering the Role of the Salesforce",

author = "{Le Meunier-FitzHugh}, K. and N.F. Piercy",

year = "2006",

language = "English",

volume = "48",

pages = "699--719",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "Market Research Society",

number = "6",

}