Integrating marketing intelligence sources: Reconsidering the role of the salesforce

Ken Le Meunier-FitzHugh, Nigel Piercy

Research output: Contribution to journalArticlepeer-review

32 Citations (Scopus)
Original languageEnglish
Pages (from-to)699-719
Number of pages21
JournalInternational Journal of Market Research
Volume48
Issue number6
DOIs
Publication statusPublished - 2006

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