Integrating marketing intelligence sources: Reconsidering the role of the salesforce

Research output: Contribution to journal › Article › peer-review

36 Citations (Scopus)

Original language	English
Pages (from-to)	699-719
Number of pages	21
Journal	International Journal of Market Research
Volume	48
Issue number	6
DOIs	https://doi.org/10.1177/147078530604800606
Publication status	Published - 2006

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title = "Integrating marketing intelligence sources: Reconsidering the role of the salesforce",

author = "\{Le Meunier-FitzHugh\}, Ken and Nigel Piercy",

year = "2006",

doi = "10.1177/147078530604800606",

language = "English",

volume = "48",

pages = "699--719",

journal = "International Journal of Market Research",

publisher = "Sage Publications",

number = "6",

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T1 - Integrating marketing intelligence sources: Reconsidering the role of the salesforce

AU - Le Meunier-FitzHugh, Ken

AU - Piercy, Nigel

PY - 2006

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U2 - 10.1177/147078530604800606

DO - 10.1177/147078530604800606

M3 - Article

VL - 48

SP - 699

EP - 719

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 6

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