Intentions, efficacy, and norms: The impact of different self-regulatory cues on reducing engine idling at long wait stops.

Lynsey Mahmood, Dominic Abrams, Rose Meleady, Tim Hopthrow, Fanny Lalot, Hannah Swift, Julie Van de Vyver

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Abstract

Idling engines contribute significantly to air pollution and health problems. In a field study at a busy railway crossing we used the Theory of Planned Behavior to design persuasive messages to convince car drivers (N = 442) to turn off their engines during long wait stops. We compared the effects of three different messages (focusing on outcome efficacy, normative reputation, or reflection on one’s intentions) against a baseline condition. With differing effectiveness, all three messages had a positive effect compared with the baseline. Drivers were most likely to turn off their engines when the message focused on outcome efficacy (49%) or reflection (43%), as compared to the baseline (29%). The increased compliance in the normative reputation condition (38%) was not significantly different from baseline. Thus, stimulating self-regulatory processes, particularly outcome efficacy, is demonstrated to have a positive effect on pro-environmental driving behavior. Theoretical and practical implications are discussed.
Original languageEnglish
Article number101368
Number of pages25
JournalJournal of Environmental Psychology
Volume66
Early online date31 Oct 2019
DOIs
Publication statusPublished - Dec 2019

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