This paper aims at mapping and analyzing the determinants of industrial activity in Greek regions in order to assess current investment patterns. For this purpose, we estimate a conditional logit model of 226 new established firms for 1996 and 1997. Results give interesting insights that are likely of particular importance to regional policy makers. Noteworthy is the spatial concentration of firms in different prefectures while the large metropolitan cities, Athens and Thessalonica, although with declining shares, prevail as the dominant hosts. European regional policy seems to enhance firms’entry via its effect on economic development variables, in contrast with the Greek Development Law, which turns out non‐influential.