Issues in the study of virtual world social movements

Brad Mckenna, L Gardner, M Myers

Research output: Contribution to conferencePaperpeer-review

5 Citations (Scopus)
9 Downloads (Pure)


Virtual worlds are online three-dimensional worlds that are often constructed to look much like the real world. As more people begin to use these virtual worlds, virtual communities are emerging enabling various social activities and social interactions to be conducted online. Based on a literature review of social movements, virtual communities and virtual worlds, this paper suggests a framework to guide IS research into this new and exciting area.
Original languageEnglish
Publication statusPublished - 2011
Event15th Pacific Asia Conference on Information Systems (PACIS) - Brisbane, Australia
Duration: 7 Jul 201111 Jul 2011


Conference15th Pacific Asia Conference on Information Systems (PACIS)

Cite this