Key service drivers for high-tech service brand equity: the mediating role of overall service quality and perceived value

Hongwei He (Lead Author), Yan Li

Research output: Contribution to journalArticlepeer-review

55 Citations (Scopus)
Original languageEnglish
Pages (from-to)77-99
Number of pages23
JournalJournal of Marketing Management
Volume27
Issue number1-2
DOIs
Publication statusPublished - Feb 2011

Keywords

  • Brand equity
  • Perceived value
  • Service brand
  • Service brand equity
  • Service quality

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