@article{d5ec90250e0d431a93986c39e6262bf3,
title = "Key service drivers for high-tech service brand equity: the mediating role of overall service quality and perceived value",
keywords = "Brand equity, Perceived value, Service brand, Service brand equity, Service quality",
author = "Hongwei He and Yan Li",
year = "2011",
month = feb,
doi = "10.1080/0267257X.2010.495276",
language = "English",
volume = "27",
pages = "77--99",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Taylor and Francis",
number = "1-2",
}