Labour, Political Marketing and the 2005 Election: A Campaign of Two Halves

Heather Savigny

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	925-42
Number of pages	18
Journal	Journal of Marketing Management
Volume	21 (9-10)
Publication status	Published - Nov 2005

Cite this

@article{220687846f9746bcb17518fb52e847cf,

title = "Labour, Political Marketing and the 2005 Election: A Campaign of Two Halves",

author = "Heather Savigny",

year = "2005",

month = nov,

language = "English",

volume = "21 (9-10)",

pages = "925--42",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis",

}