The 2012 Olympic Games were widely reported as the ‘Women’s Games’ but was this reflected in the photographic representation in British print media? Content analysis was used to compare the amount and prominence of the coverage devoted to female and male athletes and photographs during the Games. Findings indicated that media coverage of female athletes continued to lag behind that of male athletes in quantity of photos. However, there were signs of increased gender equality in the location, page prominence and camera angle of photos of sportswomen compared to previous studies on the media representation of female athletes at Olympic Games.
|Title of host publication||The Impact of the 2012 Olympic and Paralympic Games|
|Subtitle of host publication||Diminishing Contrasts, Increasing Varieties|
|Editors||Kevin Dixon, Tom Gibbons|
|Place of Publication||London|
|Number of pages||16|
|Publication status||Published - 2015|