London 2012: The Women’s Games? Examining the photographic evidence

Amy Godoy-Pressland, Gerald Griggs

Research output: Chapter in Book/Report/Conference proceedingChapter


The 2012 Olympic Games were widely reported as the ‘Women’s Games’ but was this reflected in the photographic representation in British print media? Content analysis was used to compare the amount and prominence of the coverage devoted to female and male athletes and photographs during the Games. Findings indicated that media coverage of female athletes continued to lag behind that of male athletes in quantity of photos. However, there were signs of increased gender equality in the location, page prominence and camera angle of photos of sportswomen compared to previous studies on the media representation of female athletes at Olympic Games.
Original languageEnglish
Title of host publicationThe Impact of the 2012 Olympic and Paralympic Games
Subtitle of host publicationDiminishing Contrasts, Increasing Varieties
EditorsKevin Dixon, Tom Gibbons
Place of PublicationLondon
Number of pages16
ISBN (Print)9781137405074
Publication statusPublished - 2015

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