Making tigers pay: Marketing conservation of the sumatran tiger through tiger friendly' oil palm production

Ian J. Bateman, Brendan Fisher, Emily Fitzherbert, David William Glew, Andrew Watkinson

Research output: Working paper


As part of a wider partnership with developing country producers examining the economic and financial viability of strategies to protect endangered species, we report results from a field experiment examining the viability and extent of a potential premium for 'tiger-friendly' produce. A split sample design provides clear evidence of the significant influence of varying price, quality and marketing strategies upon this premium assessed through analysis of both the propensity to purchase and willingness to pay for such goods. Such results suggest that the price premium associated with 'tiger-friendly' accreditation may provide a useful inducement to address the problem of habitat loss and hence enhance the viability of the species.
Original languageEnglish
Number of pages30
Publication statusPublished - 2008

Publication series

NameWorking Paper - Centre for Social and Economic Research on the Global Environment
PublisherCentre for Soc. Econ. Res. on the Global Environment

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