Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction

J Baumann, Kenneth Le Meunier-FitzHugh, L Le Meunier-FitzHugh

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2014
Event	American Marketing Association Winter Conference - Orlando, United States Duration: 21 Feb 2014 → 23 Feb 2014

Conference	American Marketing Association Winter Conference
Country/Territory	United States
City	Orlando
Period	21/02/14 → 23/02/14

Cite this

@conference{94bcc35303454edabc4b05ba862f358f,

title = "Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction",

author = "J Baumann and {Le Meunier-FitzHugh}, Kenneth and {Le Meunier-FitzHugh}, L",

year = "2014",

language = "English",

note = "American Marketing Association Winter Conference ; Conference date: 21-02-2014 Through 23-02-2014",

}