Making value co-creation a reality – Exploring the co-creative value processes in customer-salesperson interaction

J Baumann, Kenneth Le Meunier-FitzHugh, L Le Meunier-FitzHugh

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2014
EventAmerican Marketing Association Winter Conference - Orlando, United States
Duration: 21 Feb 201423 Feb 2014

Conference

ConferenceAmerican Marketing Association Winter Conference
CountryUnited States
CityOrlando
Period21/02/1423/02/14

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