Maximising operational effectiveness: Exploring stigma, militarism, and the normative connections to military partners’ support-seeking

Non-serving partners of personnel in the British military endure numerous challenges due to their association with the Armed Forces and complex systems of support exist to mitigate some disadvantages they might experience. Military research suggests that support-seeking can be stigmatised, limiting the effectiveness of existing support systems. However, it seldom engages with how stigma is produced, often obscuring reflection on normative and disciplinary power, rendering discussions politically anesthetised. Through the thematic analysis of welfare policy and provision, interviews with welfare-providers and military partners, this article develops understandings of stigma as a barrier to support-seeking, considering how it is produced and how it is productive of gendered militarised neoliberalism.