Measuring Brand Value in Real and Virtual Worlds: An Axiological Approach Using PLS.

Stuart Barnes, J. Mattsson

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - Aug 2008
EventAMA Summer Educator’s Conference - Chicago, United States
Duration: 1 Aug 2009 → …


ConferenceAMA Summer Educator’s Conference
Country/TerritoryUnited States
Period1/08/09 → …

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