Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective

Markus Wohlfeil

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

107 Downloads (Pure)
Original languageEnglish
Title of host publicationLegends in Consumer Behavior: Morris B. Holbrook (Fifteen volume set)
Subtitle of host publicationVolume 10: Qualitative Methods, Part III: Subjective Personal Introspection
EditorsJagdish Sheth, Morris B. Holbrook, Stephen J. Gould
Place of PublicationNew York
PublisherSage
Volume10
ISBN (Print)9788132118602
Publication statusPublished - Mar 2015

Publication series

NameLegends in Consumer Behavior
PublisherSage

Keywords

  • Morris B. Holbrook
  • The Hunger Games
  • The Publishing Games
  • Academic Integrity
  • Subjective personal introspection
  • introspection
  • introspective research
  • autoethnography
  • Legends in Marketing
  • Marketing Academia
  • Consumer Culture Theory
  • Review Process
  • Journal Rankings

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