Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective

Markus Wohlfeil

Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective

Markus Wohlfeil

Norwich Business School

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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Original language	English
Title of host publication	Legends in Consumer Behavior: Morris B. Holbrook (Fifteen volume set)
Subtitle of host publication	Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection
Editors	Jagdish Sheth, Morris B. Holbrook, Stephen J. Gould
Place of Publication	New York
Publisher	Sage Publications
Volume	10
ISBN (Print)	9788132118602
Publication status	Published - Mar 2015

Publication series

Name	Legends in Consumer Behavior
Publisher	Sage

Keywords

Morris B. Holbrook
The Hunger Games
The Publishing Games
Academic Integrity
Subjective personal introspection
introspection
introspective research
autoethnography
Legends in Marketing
Marketing Academia
Consumer Culture Theory
Review Process
Journal Rankings

Access to Document

ChapterAccepted author manuscript, 52.7 KB

https://us.sagepub.com/en-us/nam/legends-in-consumer-behavior-morris-b-holbrook/book244091#contents

1 Chapter (peer-reviewed)
1 Paper

And May the Odds Be Always in Your Favour: What "The Hunger Games"-Trilogy Can Teach Us about Today's Marketing Academia
Wohlfeil, M., 2014, Proceedings of the 2014 Academy of Marketing Annual Conference. Academy of Marketing UK, p. on USB 6 p. 0371. (Academy of Marketing Annual Conference).
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

File
And May the Odds Be Always in Your Favour: 'The Hunger Games' as a Metaphor for Marketing Academia, Journal Rankings and the REF
Wohlfeil, M., 2013.
Research output: Contribution to conference › Paper › peer-review

File

Cite this

Wohlfeil, M. (2015). Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective. In J. Sheth, M. B. Holbrook, & S. J. Gould (Eds.), Legends in Consumer Behavior: Morris B. Holbrook (Fifteen volume set): Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection (Vol. 10). (Legends in Consumer Behavior). Sage Publications. https://us.sagepub.com/en-us/nam/legends-in-consumer-behavior-morris-b-holbrook/book244091#contents

Wohlfeil, Markus. / Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective. Legends in Consumer Behavior: Morris B. Holbrook (Fifteen volume set): Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection. editor / Jagdish Sheth ; Morris B. Holbrook ; Stephen J. Gould. Vol. 10 New York : Sage Publications, 2015. (Legends in Consumer Behavior).

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keywords = "Morris B. Holbrook, The Hunger Games, The Publishing Games, Academic Integrity, Subjective personal introspection, introspection, introspective research, autoethnography, Legends in Marketing, Marketing Academia, Consumer Culture Theory, Review Process, Journal Rankings",

author = "Markus Wohlfeil",

year = "2015",

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Wohlfeil, M 2015, Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective. in J Sheth, MB Holbrook & SJ Gould (eds), Legends in Consumer Behavior: Morris B. Holbrook (Fifteen volume set): Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection. vol. 10, Legends in Consumer Behavior, Sage Publications, New York. <https://us.sagepub.com/en-us/nam/legends-in-consumer-behavior-morris-b-holbrook/book244091#contents>

Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective. / Wohlfeil, Markus.

Legends in Consumer Behavior: Morris B. Holbrook (Fifteen volume set): Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection. ed. / Jagdish Sheth; Morris B. Holbrook; Stephen J. Gould. Vol. 10 New York : Sage Publications, 2015. (Legends in Consumer Behavior).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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KW - Consumer Culture Theory

KW - Review Process

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Wohlfeil M. Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective. In Sheth J, Holbrook MB, Gould SJ, editors, Legends in Consumer Behavior: Morris B. Holbrook (Fifteen volume set): Volume 10: Qualitative Methods, Part III: Subjective Personal Introspection. Vol. 10. New York: Sage Publications. 2015. (Legends in Consumer Behavior).

Morris B. Holbrook, Subjective Personal Introspection, and the Hunger Games: A Young Researcher’s Introspective Perspective

Publication series

Keywords

Access to Document

Research output

And May the Odds Be Always in Your Favour: What "The Hunger Games"-Trilogy Can Teach Us about Today's Marketing Academia

And May the Odds Be Always in Your Favour: 'The Hunger Games' as a Metaphor for Marketing Academia, Journal Rankings and the REF

Cite this