Motivating the selfish to stop idling: Self-interest cues can improve environmentally relevant driver behaviour

Julie Van de Vyer, Dominic Abrams (Lead Author), Tim Hopthrow, Kiran Purewall, Georgina Randsley de Moura, Rose Meleady

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)
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Abstract

Air pollution has a huge and negative impact on society, and idling engines are a major contributor to air pollution. The current paper draws on evolutionary models of environmental behaviour to test whether appeals to self-interest can encourage drivers to turn off their engines at long wait stops. Using an experimental design, drivers were shown one of three self-interest appeals (financial, health, kin) while waiting at a congested level-crossing
site in the UK. Results showed that all three self-interest appeals increased the chances of drivers turning off their engines compared to the control condition. Specifically, drivers were approximately twice as likely to turn off their engines in the self-interest conditions (39-41% compliance) compared to drivers in the control condition (22% compliance). Thus, selfinterest motives can be effective for promoting pro-environmental behavioural compliance. Theoretical and applied implications of this research are discussed.
Original languageEnglish
Pages (from-to)79–85
Number of pages7
JournalTransportation Research Part F: Psychology and Behaviour
Volume54
Early online date14 Feb 2018
DOIs
Publication statusPublished - Apr 2018

Keywords

  • Self-interest
  • Pro-environmental behaviour
  • Kin
  • Behavioural change
  • Engines

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