Navigating the new product development process

Nikolaos Tzokas, Erik Jan Hultink, Susan Hart

Research output: Contribution to journalArticlepeer-review

83 Citations (Scopus)
Original languageEnglish
Pages (from-to)619-626
Number of pages8
JournalIndustrial Marketing Management
Volume33
Issue number7
DOIs
Publication statusPublished - 2004

Keywords

  • Evaluation criteria
  • NPD gates
  • Weights

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