Navigating the new product development process

Nikolaos Tzokas, Erik Jan Hultink, Susan Hart

Research output: Contribution to journal › Article › peer-review

111 Citations (Scopus)

Original language	English
Pages (from-to)	619-626
Number of pages	8
Journal	Industrial Marketing Management
Volume	33
Issue number	7
DOIs	https://doi.org/10.1016/j.indmarman.2003.09.004
Publication status	Published - 2004

Keywords

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title = "Navigating the new product development process",

keywords = "Evaluation criteria, NPD gates, Weights",

author = "Nikolaos Tzokas and Hultink, {Erik Jan} and Susan Hart",

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T1 - Navigating the new product development process

AU - Tzokas, Nikolaos

AU - Hultink, Erik Jan

AU - Hart, Susan

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KW - Evaluation criteria

KW - NPD gates

KW - Weights

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DO - 10.1016/j.indmarman.2003.09.004

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