Navigating the new product development process

Research output: Contribution to journal › Article › peer-review

122 Citations (Scopus)

Original language	English
Pages (from-to)	619-626
Number of pages	8
Journal	Industrial Marketing Management
Volume	33
Issue number	7
DOIs	https://doi.org/10.1016/j.indmarman.2003.09.004
Publication status	Published - 2004

Keywords

@article{1f52276633d349c88de905c0462f3679,

title = "Navigating the new product development process",

keywords = "Evaluation criteria, NPD gates, Weights",

author = "Nikolaos Tzokas and Hultink, \{Erik Jan\} and Susan Hart",

year = "2004",

doi = "10.1016/j.indmarman.2003.09.004",

language = "English",

volume = "33",

pages = "619--626",

journal = "Industrial Marketing Management",

publisher = "Elsevier",

number = "7",

}

TY - JOUR

T1 - Navigating the new product development process

AU - Tzokas, Nikolaos

AU - Hultink, Erik Jan

AU - Hart, Susan

PY - 2004

Y1 - 2004

KW - Evaluation criteria

KW - NPD gates

KW - Weights

U2 - 10.1016/j.indmarman.2003.09.004

DO - 10.1016/j.indmarman.2003.09.004

M3 - Article

VL - 33

SP - 619

EP - 626

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 7

ER -