Negotiating cancer preventative health behaviours and adapting to motherhood: the role of technology in supporting positive health behaviours

Caitlin Notley, Emma Ward, Angelos Kassianos, Angelos Kassianos, Allison Kurti, Fiona Mitchell, Dian Nostikasari, Jamie Payton, Claire Adams-Spears

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
7 Downloads (Pure)


Purpose: Across the UK and USA, postpartum smoking relapse rates are high, and rates of breastfeeding and physical activity are low. This project aimed to explore these interrelated health behaviours and technology use, for intervention development to support postpartum cancer prevention. Methods: Focus groups and interviews with 26 purposively selected women (15 in Vermont, USA and 11 in Norfolk, UK). Recruitment was from deprived areas experiencing multiple disadvantage. Qualitative data were thematically analysed from dual cultural perspectives, underpinned by the social ecological model. Results: Women negotiate interrelated lifestyle behaviours as part of managing an identity in transition, moving through stages of disturbance, adaptation, acceptance and integration towards “becoming” a new Mother. Technology was integral to women’s process of engagement with mothering identities. Intersectionality underpins complex patterns of interrelated behaviour. Conclusions: There is scope to improve electronic/digital support for postpartum women cross-nationally to promote interrelated cancer-preventative lifestyle behaviours. Abbreviations CDC: Center for Disease Control, US; PA: Physical activity; SES: Socioeconomic status; SVI: Social Vulnerability Index; UK: UK; US: USA; WIC: Women infants and children office.

Original languageEnglish
Article number1811533
JournalInternational Journal of Qualitative Studies on Health and Well-being
Issue number1
Early online date18 Sep 2020
Publication statusPublished - 2020


  • Cancer prevention
  • health inequalities
  • identity
  • motherhood
  • technological intervention

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