Networks and competitive advantage: a synthesis and extension

Kishore Gopalakrishna Pillai

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)


This article synthesizes streams of thought on network theory and proposes a network perspective of competitive advantage. Competitive advantage arises from the structural characteristics of the network in which the firm is embedded and its position in the same. Using concepts from network theory, the study develops a model that shows how the structural characteristics—connectedness, weak ties, structural holes and network centrality—lead to benefits such as adaptation, knowledge, control, and resources, which in turn lead to competitive advantage.
Original languageEnglish
Pages (from-to)129-145
Number of pages17
JournalJournal of Strategic Marketing
Issue number2
Publication statusPublished - 2006


  • Network theory
  • competitive advantage
  • connectedness
  • adaptation
  • control

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