New product launch ‘mix’ in growth and mature product-markets

S. Hart, N. Tzokas

Research output: Contribution to journalArticlepeer-review

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)389-405
Number of pages17
JournalBenchmarking: An International Journal
Volume7
Issue number5
Publication statusPublished - 2000

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