Optimal low-price guarantees with anchoring

Research output: Contribution to journal › Article

3 Citations (Scopus)

Original language	English
Pages (from-to)	393-417
Number of pages	25
Journal	Quantitative Marketing and Economics
Volume	10
Issue number	4
DOIs	https://doi.org/10.1007%2Fs11129-012-9121-z?LI=true#
Publication status	Published - 2012

Access to Document

@article{637971a1d5194edd81818058e4e7c785,

title = "Optimal low-price guarantees with anchoring",

author = "Morten Hviid and Greg Shaffer",

year = "2012",

doi = "10.1007%2Fs11129-012-9121-z?LI=true#",

language = "English",

volume = "10",

pages = "393--417",

journal = "Quantitative Marketing and Economics",

issn = "1570-7156",

publisher = "Kluwer Academic Publishers",

number = "4",

}