Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability

Bryan Usrey, Dayananda Palihawadana, Charalampos Saridakis , Aristeidis Theotokis

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventEuropean Marketing Academy Conference - Groningen , Netherlands
Duration: 23 May 2017 → …

Conference

ConferenceEuropean Marketing Academy Conference
Country/TerritoryNetherlands
CityGroningen
Period23/05/17 → …

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