Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability

Bryan Usrey, Dayananda Palihawadana, Charalampos Saridakis , Aristeidis Theotokis

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	European Marketing Academy Conference - Groningen, Netherlands Duration: 23 May 2017 → …

Conference	European Marketing Academy Conference
Country/Territory	Netherlands
City	Groningen
Period	23/05/17 → …

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@conference{b6d8700b89254506ba131cfa15b27bca,

title = "Optionally Green: The role of Green Attribute Optionality in Overcoming the Green Product Performance Liability",

author = "Bryan Usrey and Dayananda Palihawadana and Charalampos Saridakis and Aristeidis Theotokis",

year = "2017",

language = "English",

note = "European Marketing Academy Conference ; Conference date: 23-05-2017",

}