Organizational linkages for new product development: Implementation of innovation projects

Teresa Cometto, Arsalan Niser, Miguel Palacios, Kenneth Le Meunier-FitzHugh, Gaston Labadie

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)
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Abstract

Effective external and internal organization linkage characterizes new product development. Although prior research covers the external linkages to gain operational efficiencies and develop new products, the current body of scholarship on internal cross-functional linkages requires further attention. This study provides a certain level of inquiry into the antecedents of such internal linkages and presents a framework to establish the relationship between two internal functions at major fast-moving consumer goods (FMCG). The study examines the implementation of 150 innovation projects in 6 different countries over a period of three years. The objective is to study the influence of trust dimension on the perceived effectiveness of cross-functional linkage to highlight how organizational mechanisms like the amount and quality of shared communication affect trust and relationship between two functions.
Original languageEnglish
Pages (from-to)2093-2100
Number of pages8
JournalJournal of Business Research
Volume69
Issue number6
Early online date23 Dec 2015
DOIs
Publication statusPublished - Jun 2016

Keywords

  • Cross-functional linkages
  • product innovation
  • research and development
  • FMCG
  • effective communication

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