Outcome-based Contracts as a driver for Systems thinking and Service-Dominant Logic in Service Science: Evidence from the Defence industry

I.C.L. Ng, R. Maull, Nick Yip

Research output: Contribution to journalArticlepeer-review

165 Citations (Scopus)

Abstract

Summary Two outcome-based defence contracts are studied in the attempt to better understand the provision of services in maintenance, repair and overhaul (MRO) environment that is contracted on the outcome of the equipment, rather than the provision of equipment. The nature of the contract changes the dynamics of the delivery, bringing complex issues such as customer behaviours and involvement to the forefront, with both customer and firm focused on value co-creation and co-production, rather than each party's contractual obligation. We uncover four areas that are crucial in the understanding of value co-production in service delivery and analysed them through a systems approach combined with the application of the service-dominant logic, both considered as the theoretical underpinnings of service science.
Original languageEnglish
Pages (from-to)377-387
Number of pages11
JournalEuropean Management Journal
Volume27
Issue number6
DOIs
Publication statusPublished - 2009

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