Outcome-based contracts as a new business model: The role of partnership and value-driven relational assets

Irene C. L. Ng, David Xin Ding, Nick Yip

Research output: Contribution to journalArticlepeer-review

82 Citations (Scopus)
Original languageEnglish
Pages (from-to)730-743
JournalIndustrial Marketing Management
Volume42
Issue number5
DOIs
Publication statusPublished - 2013

Cite this