Outcome-based contracts as a new business model: The role of partnership and value-driven relational assets

Irene C. L. Ng, David Xin Ding, Nick Yip

Research output: Contribution to journal › Article › peer-review

144 Citations (Scopus)

Original language	English
Pages (from-to)	730-743
Journal	Industrial Marketing Management
Volume	42
Issue number	5
DOIs	https://doi.org/10.1016/j.indmarman.2013.05.009
Publication status	Published - 2013

Access to Document

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title = "Outcome-based contracts as a new business model: The role of partnership and value-driven relational assets",

author = "Ng, {Irene C. L.} and Ding, {David Xin} and Nick Yip",

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AU - Yip, Nick

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