Performance of the Five European Union Most Important Nutritional Labels

Georgios Chrysochoidis

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Abstract

The efforts to reverse the overweight/obesity epidemic have largely been based on the premise that the “more the information provided to consumers, the better”. Nutritional labeling schemes have been instrumental in implementing such premise and different such schemes have been developed and used both in the US and elsewhere. US-based evidence shows that there is no winner regarding overall performance for consumer protection among the tested US labeling formats. The question is: Do the labeling schemes adopted in EU perform better?
Original languageEnglish
Publication statusPublished - 17 Feb 2013
EventAmerican Marketing Association 2013 Winter Conference - Las Vegas, United States
Duration: 15 Feb 201317 Feb 2013

Conference

ConferenceAmerican Marketing Association 2013 Winter Conference
CountryUnited States
CityLas Vegas
Period15/02/1317/02/13

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