Performing Political Ideologies

This chapter shows the importance of performance studies to the theory and analysis of political ideas and ideologies. Reviewing ways in which these have been studied in political science it argues that there is a need to understand more about how ideologies are manifested in and through their public performance. In particular, drawing on Rhetorical Political Analysis (RPA), it argues that rhetorical performances of ethos—of character in various dimensions—are fundamental to the manifestation of ideologies. Using examples from British and American political rhetoric the chapter demonstrates how political leaders perform fidelity to a political tradition, draw rhetorical authority from it, and promote, perform, and embody a particular sort of ideological ethos. The chapter further discusses how performances of ethos may draw on very general archetypes, the playing of parts in larger ideological social dramas, and the ways in which polities governs and sets limits to the range of performances possible.