Piled Higher and Deeper: Insights into 'The PhD Comics' as a Co-Creative Consumption Experience

Markus Wohlfeil; Mar Solé

Piled Higher and Deeper: Insights into 'The PhD Comics' as a Co-Creative Consumption Experience

Markus Wohlfeil, Mar Solé

Norwich Business School

Research output: Contribution to conference › Poster › peer-review

7 Downloads (Pure)

Abstract

The Piled Higher and Deeper comic strips appeal to a very distinct brand community that is narrowly defined by common shared experiences as postgraduate researchers. This netnographic study explores whether and to what extent members of Piled Higher and Deeper brand community are getting actively involved in co-creation activities.

Original language	English
Publication status	Published - 2013
Event	10th European Association for Consumer Research Conference - IESE Barcelona, Barcelona, Spain Duration: 4 Jul 2013 → 6 Jul 2013

Conference

Conference	10th European Association for Consumer Research Conference
Country/Territory	Spain
City	Barcelona
Period	4/07/13 → 6/07/13

Keywords

PhD Comics
Brand Community
Co-Creation
Prosumption
Crowdsourcing
Comic Book Fandom
Comics
Social Media
User Involvement
experiential consumption
Netnography
Discourse Analysis

Access to Document

Piled Higher and Deeper (Revised) - EACR 2013Submitted manuscript, 25.2 KB

1 Paper

Piled Higher and Deeper: 'The PhD Comics' as a Co-Creative Consumption Experience
Wohlfeil, M. & Solé, M., 2013, p. on USB. 5 p.
Research output: Contribution to conference › Paper › peer-review

File

Cite this

@conference{77462ab185314f20a6b7d7281d8af153,

title = "Piled Higher and Deeper: Insights into 'The PhD Comics' as a Co-Creative Consumption Experience",

abstract = "The Piled Higher and Deeper comic strips appeal to a very distinct brand community that is narrowly defined by common shared experiences as postgraduate researchers. This netnographic study explores whether and to what extent members of Piled Higher and Deeper brand community are getting actively involved in co-creation activities.",

keywords = "PhD Comics, Brand Community, Co-Creation, Prosumption, Crowdsourcing, Comic Book Fandom, Comics, Social Media, User Involvement, experiential consumption, Netnography, Discourse Analysis",

author = "Markus Wohlfeil and Mar Sol{\'e}",

year = "2013",

language = "English",

note = "10th European Association for Consumer Research Conference ; Conference date: 04-07-2013 Through 06-07-2013",

}

TY - CONF

T1 - Piled Higher and Deeper: Insights into 'The PhD Comics' as a Co-Creative Consumption Experience

AU - Wohlfeil, Markus

AU - Solé, Mar

PY - 2013

Y1 - 2013

N2 - The Piled Higher and Deeper comic strips appeal to a very distinct brand community that is narrowly defined by common shared experiences as postgraduate researchers. This netnographic study explores whether and to what extent members of Piled Higher and Deeper brand community are getting actively involved in co-creation activities.

AB - The Piled Higher and Deeper comic strips appeal to a very distinct brand community that is narrowly defined by common shared experiences as postgraduate researchers. This netnographic study explores whether and to what extent members of Piled Higher and Deeper brand community are getting actively involved in co-creation activities.

KW - PhD Comics

KW - Brand Community

KW - Co-Creation

KW - Prosumption

KW - Crowdsourcing

KW - Comic Book Fandom

KW - Comics

KW - Social Media

KW - User Involvement

KW - experiential consumption

KW - Netnography

KW - Discourse Analysis

M3 - Poster

T2 - 10th European Association for Consumer Research Conference

Y2 - 4 July 2013 through 6 July 2013

ER -

Piled Higher and Deeper: Insights into 'The PhD Comics' as a Co-Creative Consumption Experience

Abstract

Conference

Keywords

Access to Document

Research output

Piled Higher and Deeper: 'The PhD Comics' as a Co-Creative Consumption Experience

Cite this