Piled Higher and Deeper: 'The PhD Comics' as a Co-Creative Consumption Experience

Markus Wohlfeil; Mar Solé

Piled Higher and Deeper: 'The PhD Comics' as a Co-Creative Consumption Experience

Markus Wohlfeil, Mar Solé

Norwich Business School

Research output: Contribution to conference › Paper › peer-review

8 Downloads (Pure)

Abstract

Ever since Jorge Cham launched the “Piled Higher and Deeper – The Life (or the Lack Thereof) in Academia” in 1997, this newspaper- and web-based comic strip series has enjoyed a growing popularity among postgraduate research students and academic staff members all over the world, for whom the main protagonists provide a humorous mirror to their own daily experiences of life in academia. Thus, the Piled Higher and Deeper comic strips appeal to a very distinct brand community that is narrowly defined by common shared experiences as postgraduate researchers. This netnographic study explores whether, to what extent and how members of the Piled Higher and Deeper brand community are getting actively involved in co-creation activities.

Original language	English
Pages	on USB
Number of pages	5
Publication status	Published - 2013
Event	Academy of Marketing Annual Conference 2013 - Cardiff Business School, University of Glamorgan, Cardiff, United Kingdom Duration: 8 Jul 2013 → 12 Jul 2013

Conference

Conference	Academy of Marketing Annual Conference 2013
Country/Territory	United Kingdom
City	Cardiff
Period	8/07/13 → 12/07/13

Keywords

PhD Comics
Comics
Comic Book Fandom
Co-Creation
Prosumption
Crowdsourcing
Brand Community
Netnography
Discourse Analysis
User Involvement

Access to Document

Piled Higher and Deeper - AM 2013Submitted manuscript, 2.61 MB

1 Poster

Piled Higher and Deeper: Insights into 'The PhD Comics' as a Co-Creative Consumption Experience
Wohlfeil, M. & Solé, M., 2013.
Research output: Contribution to conference › Poster › peer-review

File

Cite this

@conference{8e967092e92645419aa4e2f02629640e,

title = "Piled Higher and Deeper: 'The PhD Comics' as a Co-Creative Consumption Experience",

abstract = "Ever since Jorge Cham launched the “Piled Higher and Deeper – The Life (or the Lack Thereof) in Academia” in 1997, this newspaper- and web-based comic strip series has enjoyed a growing popularity among postgraduate research students and academic staff members all over the world, for whom the main protagonists provide a humorous mirror to their own daily experiences of life in academia. Thus, the Piled Higher and Deeper comic strips appeal to a very distinct brand community that is narrowly defined by common shared experiences as postgraduate researchers. This netnographic study explores whether, to what extent and how members of the Piled Higher and Deeper brand community are getting actively involved in co-creation activities. ",

keywords = "PhD Comics, Comics, Comic Book Fandom, Co-Creation, Prosumption, Crowdsourcing, Brand Community, Netnography, Discourse Analysis, User Involvement",

author = "Markus Wohlfeil and Mar Sol{\'e}",

year = "2013",

language = "English",

pages = "on USB",

note = "Academy of Marketing Annual Conference 2013 ; Conference date: 08-07-2013 Through 12-07-2013",

}

TY - CONF

T1 - Piled Higher and Deeper: 'The PhD Comics' as a Co-Creative Consumption Experience

AU - Wohlfeil, Markus

AU - Solé, Mar

PY - 2013

Y1 - 2013

N2 - Ever since Jorge Cham launched the “Piled Higher and Deeper – The Life (or the Lack Thereof) in Academia” in 1997, this newspaper- and web-based comic strip series has enjoyed a growing popularity among postgraduate research students and academic staff members all over the world, for whom the main protagonists provide a humorous mirror to their own daily experiences of life in academia. Thus, the Piled Higher and Deeper comic strips appeal to a very distinct brand community that is narrowly defined by common shared experiences as postgraduate researchers. This netnographic study explores whether, to what extent and how members of the Piled Higher and Deeper brand community are getting actively involved in co-creation activities.

AB - Ever since Jorge Cham launched the “Piled Higher and Deeper – The Life (or the Lack Thereof) in Academia” in 1997, this newspaper- and web-based comic strip series has enjoyed a growing popularity among postgraduate research students and academic staff members all over the world, for whom the main protagonists provide a humorous mirror to their own daily experiences of life in academia. Thus, the Piled Higher and Deeper comic strips appeal to a very distinct brand community that is narrowly defined by common shared experiences as postgraduate researchers. This netnographic study explores whether, to what extent and how members of the Piled Higher and Deeper brand community are getting actively involved in co-creation activities.

KW - PhD Comics

KW - Comics

KW - Comic Book Fandom

KW - Co-Creation

KW - Prosumption

KW - Crowdsourcing

KW - Brand Community

KW - Netnography

KW - Discourse Analysis

KW - User Involvement

M3 - Paper

SP - on USB

T2 - Academy of Marketing Annual Conference 2013

Y2 - 8 July 2013 through 12 July 2013

ER -

Piled Higher and Deeper: 'The PhD Comics' as a Co-Creative Consumption Experience

Abstract

Conference

Keywords

Access to Document

Research output

Piled Higher and Deeper: Insights into 'The PhD Comics' as a Co-Creative Consumption Experience

Cite this