Political brands: can parties be distinguished by their online brand personality?

Richard Rutter, Chris Hanretty, Fiona Lettice

Research output: Contribution to journal › Article › peer-review

35 Citations (Scopus)

25 Downloads (Pure)

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- Last Name(descending)

Fiona Lettice
- Fiona.Letticeuea.acuk
- Norwich Business School - Emeritus Professor
- Innovation, Technology and Operations Management - Member
- ClimateUEA - Steering Committee Member
- CreativeUEA - Steering Committee Member
Person: Honorary, Research Group Member, Research Centre Member