Political Marketing: A Rational Choice?

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17 Citations (Scopus)

Original language	English
Pages (from-to)	21-38
Number of pages	18
Journal	Journal of Political Marketing
Volume	3 (1)
DOIs	https://doi.org/10.1300/J199v03n01_02
Publication status	Published - Dec 2004

Access to Document

@article{b6cb4dc00db64398924d92bc6d9284d1,

title = "Political Marketing: A Rational Choice?",

author = "Heather Savigny",

year = "2004",

month = dec,

doi = "10.1300/J199v03n01_02",

language = "English",

volume = "3 (1)",

pages = "21--38",

journal = "Journal of Political Marketing",

issn = "1537-7857",

publisher = "Routledge",

}